![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwb8F0DHLTaSN5pvN2vEF28MeiRXQbD5z5V7NtrjqNuUSpRu_vFjtZdZh9l18FU4RGD-XcGqlFEgdl0_JahUsxytojP7ljJ9k3QKaMjNyer7DUzrobnt_VSj-7ti1u3lJo-dhxy6OsnNU/s320/BP1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbdRaK0HdaaJ2B34_198Py0aJd-HHt6nS4Qwm_QyUzsrZRin7pKb5Q-n16S7_dQnrJiHKyw3NbwvOPPngFs66zP6XHUOarvmda_nXMTkW0iCwNbrBqxm9eL9BSHr7kqDv_TAMriq0pmaU/s320/BP2.jpg)
The company’s slogan reads: BP Ultimate: more performance, less pollution.
They could not have come up with a more ironic tagline in light of one of the worst human-induced ecological disasters in history. Perhaps it would be a good idea for BP to give its fleet of tankers a fresh coat of paint more in line with reality.
I realize that BP’s corporate barons may not have fully grasped that anything has changed in their world, so I have collected some inspirational visual aids to assist in their re-branding. Such as this:
And this:
And this:
Truly "ultimate".
However, before we are quick to condemn the company, remember that in spite of their current struggles - including minor corporate restructuring, golden parachutes and marginal profit loss - they have awoken with a newfound respect for corporate responsibility. This recent news from its Twitter account explains the true motivation for the Gulf oil disaster – biodiversity management:
Thanks, BP. We owe you one.
Image credit(s): Oil-spotted wave in Alabama; Seabirds caught in the oil slick on a beach on Louisiana's East Grand Terre Island.
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