The company’s slogan reads: BP Ultimate: more performance, less pollution.
They could not have come up with a more ironic tagline in light of one of the worst human-induced ecological disasters in history. Perhaps it would be a good idea for BP to give its fleet of tankers a fresh coat of paint more in line with reality.
I realize that BP’s corporate barons may not have fully grasped that anything has changed in their world, so I have collected some inspirational visual aids to assist in their re-branding. Such as this:
However, before we are quick to condemn the company, remember that in spite of their current struggles - including minor corporate restructuring, golden parachutes and marginal profit loss - they have awoken with a newfound respect for corporate responsibility. This recent news from its Twitter account explains the true motivation for the Gulf oil disaster – biodiversity management:
Image credit(s): Oil-spotted wave in Alabama; Seabirds caught in the oil slick on a beach on Louisiana's East Grand Terre Island.